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2024Selected Case Study

QIYUE × KUGOU

Virtual Singer Co-branding

A digital co-branding project bringing virtual singer Qiyue into the visual world of MULT ISLAND for the album Multiple Fantasies.

Challenge

Create a new fashion skin and campaign world that could connect Qiyue’s virtual identity with the album launch across Kugou Music.

Approach

The character styling, cover artwork and platform assets combine a futuristic fashion language with the surreal environment of MULT ISLAND.

My Role

Visual Concept · Virtual Fashion · 3D Design · Character Styling · Campaign Adaptation

Tools

Cinema 4D · Octane Render · Photoshop · AI-assisted Workflows

Virtual Fashion & Album Visuals

QIYUE × KUGOU project image 1.1QIYUE × KUGOU project image 1.2QIYUE × KUGOU project image 1.3

Kugou Platform Applications

QIYUE × KUGOU project image 2.1QIYUE × KUGOU project image 2.2QIYUE × KUGOU project image 2.3QIYUE × KUGOU project image 2.4QIYUE × KUGOU project image 2.5

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