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2026Selected Case Study

BEDSURE

Winter Brand Campaign

A material-led campaign that turns softness, warmth and comfort into a playful, tactile visual language.

Challenge

Create a distinctive campaign system around the fuzzy material qualities of Bedsure’s seasonal blanket collection.

Approach

Oversized fibres, wearable forms and weightless compositions translate functional product qualities into an emotional brand experience across campaign and social formats.

My Role

Visual Concept · Art Direction · 3D Product Visualization · Look Development · Campaign System

Tools

Cinema 4D · Octane Render · After Effects · Photoshop

Fuzzy Wearable Material

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Concept Development

BEDSURE project image 2.1BEDSURE project image 2.2

Campaign Applications

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